PPC Campaigns Built for Clarity and Performance
We’re a global pay-per-click agency that prioritises transparency, structure, and data accuracy over vague metrics or marketing jargon.
At Pearl Lemon PPC, we manage Google Ads, Microsoft Advertising (Bing Ads), and paid social campaigns with precision and accountability. Our focus is on accurate tracking, clear reporting, and verifiable returns, so you always know exactly what your advertising budget is achieving.
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About Us
A Global PPC Agency That Values Precision and Results
Pearl Lemon PPC manages paid advertising campaigns for companies across the world. From search and shopping to remarketing and paid social, our focus is on creating PPC systems that perform predictably and can be managed with confidence.
Founded by Deepak Shukla, our agency began in London and has since expanded across multiple continents. We manage PPC for clients in the UK, the US, Europe, the Middle East, Africa, and Asia — applying the same methodical approach everywhere: structured campaigns, accurate tracking, and honest communication.
As part of the Pearl Lemon Group, we work with businesses across digital marketing, property, accounting, and PR — applying data, not guesswork, to every decision.
Our Mission
Making Pay-Per-Click Advertising Clear, Accountable, and Straightforward
Our mission is to make pay-per-click advertising easy to understand and simple to manage. Every campaign is structured clearly, tracked accurately, and reported transparently. We connect your advertising spend directly to measurable outcomes — not vanity metrics or empty impressions.
Our Vision
Setting a Global Benchmark for Ethical and Reliable PPC Management
Our vision is to be recognised internationally as a PPC agency that stands for honesty, precision, and dependability. In an industry where exaggerated claims and unclear reporting are common, we focus on setting a higher standard — one built on transparency, technical skill, and open communication.
Our Values
The Standards That Define How We Work
At Pearl Lemon PPC, we believe in transparency, accountability, accuracy, consistency, and clear communication. We show exactly where budgets go, track every result, and make decisions based on verified data. Our team maintains reliable reporting, timely actions, and open communication so clients always know what’s happening and why.
Our PPC Services
Paid Advertising Managed with Precision and Clarity
At Pearl Lemon PPC, we deliver structured PPC management across Google Ads, Microsoft Advertising (Bing Ads), and paid social platforms. Every campaign is built on data, designed for measurable performance, and reported with complete transparency.
Google Ads Management
We manage Search, Display, Shopping, YouTube, and Performance Max campaigns with accuracy and control, ensuring each click contributes to meaningful results.
Microsoft Advertising (Bing Ads)
We extend your reach beyond Google, managing Bing Ads with the same structure, precision, and reporting standards to capture valuable alternative audiences.
Google Shopping Management
Our team handles feed optimisation, product categorisation, and Merchant Centre setup to increase online sales and maintain full compliance across markets.
Performance Max Campaigns
We structure Performance Max campaigns with clear asset groups, monitored tracking, and steady optimisation to maintain consistent performance and efficiency.
Remarketing and Retargeting
We reconnect with visitors who’ve already shown interest in your business, using targeted remarketing strategies that turn previous visitors into active customers.
Display Advertising
We manage contextual and audience-based display campaigns that build brand visibility without wasting impressions or diluting spend.
Paid Social Campaigns
Our paid social experts manage advertising across LinkedIn, Facebook, Instagram, and other platforms — ensuring alignment between creative, targeting, and campaign intent.
Landing Page Development
We design and optimise landing pages that match campaign objectives, improving user flow and conversion performance through clean, purposeful layouts.
Conversion Tracking and Reporting
We implement and manage Google Analytics 4, Tag Manager, and CRM integrations to track every click, lead, and conversion with complete accuracy.
Case Studies
Proven PPC Results for UK Businesses
We’ve partnered with clients across the UK in sectors including finance, eCommerce, education, hospitality, and technology. Each campaign was designed for accuracy, efficiency, and measurable improvement. Our structured PPC approach consistently reduces wasted spend, improves lead quality, and delivers stronger returns within practical timeframes.
Our Process
A Structured System for Pay-Per-Click Management
At Pearl Lemon PPC, our approach to pay-per-click management is systematic, transparent, and built around measurable accountability. Every stage of our process is designed to ensure campaigns are structured efficiently, tracked accurately, and refined continuously for consistent performance across Google Ads, Bing Ads, and paid social platforms.
Account Audit
We begin by conducting a detailed audit of your existing PPC accounts to understand current performance and identify areas for improvement. Our team reviews campaign structures, keyword segmentation, ad relevance, bidding strategies, and tracking accuracy. This audit highlights wasted spend, technical issues, and untapped opportunities that can deliver immediate efficiency gains.
Campaign Setup
Once research is complete, we structure campaigns around logical ad groups, consistent naming conventions, and clearly defined objectives. Each ad is written to match user intent and highlight your unique value proposition. Our bidding strategies are informed by data, ensuring your budget is allocated efficiently across the highest-performing areas. Every element — from ad copy to extensions — is built for clarity, precision, and measurable results.
Tracking Setup
Accurate data is the foundation of performance management. We configure tracking through Google Analytics 4 (GA4), Google Tag Manager (GTM), and CRM integrations to ensure every click, lead, and sale is recorded correctly. This setup provides verified reporting and allows us to monitor results across multiple channels, ensuring transparency from the first impression to the final conversion.
Initial Optimisation
The first few weeks of a campaign are critical. During the initial 14–30 days, we closely monitor performance data, adjust bids, refine targeting, and test ad variations to establish a stable baseline. Any underperforming elements are paused quickly, while budget and focus are shifted to the areas showing the strongest potential. This phase ensures campaigns achieve efficiency early and maintain steady progress.
Ongoing Management
PPC success relies on constant attention and refinement. We conduct weekly account reviews, analyse performance metrics, test new ad formats, and adjust strategies to align with your business objectives. Detailed monthly reports provide clear insights into spend, conversions, cost per acquisition, and return on ad spend (ROAS). This structured management process keeps campaigns consistent, controlled, and always improving.
What Our Clients Say About Working With Us
Our clients across the UK trust Pearl Lemon PPC for structured, transparent, and accountable campaign management. From eCommerce and hospitality to education and financial services, these businesses share their experiences of working with our team.
Why Businesses Work with Us
Structured Campaigns, Transparent Reporting, and Proven Expertise
At Pearl Lemon PPC, we combine technical precision, commercial awareness, and transparent communication to deliver reliable advertising performance for clients worldwide. Our focus is on measurable results, verified data, and systems that make PPC management straightforward and scalable.
Global Experience
We manage PPC campaigns across multiple regions, time zones, and industries — from eCommerce and professional services to property and technology. This international experience allows us to apply proven strategies that perform consistently, regardless of market or budget size. Whether your audience is in London, Dubai, or New York, our structured approach keeps campaigns efficient and adaptable.
Technical Skill
Our team brings deep expertise in Google Ads, Microsoft Advertising (Bing Ads), and paid social platforms. We understand how to structure campaigns for clarity, set up advanced conversion tracking, and optimise bidding systems for long-term stability. Every technical detail, from tag implementation to performance analysis, is handled with accuracy and accountability.
Clear Reporting
We believe data should make sense. Every report we deliver focuses on what matters most — spend, clicks, conversions, CPA, and ROI. Our reports are written in plain language, backed by transparent metrics, and designed to help you make informed business decisions without confusion or unnecessary jargon.
Full Ownership
We operate with complete transparency. You retain full ownership of your Google Ads, Bing Ads, and analytics accounts at all times. All data, reports, and campaign structures remain entirely yours, giving you full visibility and control over your advertising assets.
Scalable Systems
Our PPC systems are built to evolve as your business expands. Whether you’re launching in a new market, introducing new product lines, or scaling ad spend, our structured management process adapts seamlessly. Campaigns remain efficient, organised, and performance-driven — regardless of size or complexity.
Frequently Asked Questions
What exactly does Pearl Lemon PPC do?
Pearl Lemon PPC is a performance-focused PPC management agency. We manage Google Ads, Microsoft Advertising (Bing Ads), and paid social campaigns, helping businesses achieve measurable results through structured campaign management, accurate tracking, and transparent reporting.
How is your PPC management different from other agencies?
We focus on clarity, structure, and accountability. Every campaign is built from verified data, not assumptions. You’ll always see where your ad spend goes, what results it delivers, and how improvements are made. Our reporting is transparent, and you retain full ownership of your accounts and data.
Can you take over my existing Google Ads account?
Yes. We regularly audit and restructure existing Google Ads and Bing Ads accounts. We identify inefficiencies, remove wasted spend, fix tracking issues, and rebuild campaigns where needed — without losing your historical performance data.
Do you manage both search and social PPC campaigns?
Yes, we manage a full range of paid search and paid social campaigns. This includes Google Ads, Bing Ads, LinkedIn, Facebook, Instagram, and YouTube advertising. Each campaign is tracked and reported together for a clear view of performance across platforms.
What industries do you have experience in?
Our team manages PPC campaigns across multiple sectors including eCommerce, property, finance, healthcare, technology, education, and professional services. Each campaign is structured around your business goals and audience intent, ensuring relevant targeting and measurable results.
How do you measure PPC performance?
We use Google Analytics 4 (GA4), Google Tag Manager, and CRM integrations to track every conversion accurately. We focus on key metrics like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and conversion rate to assess campaign effectiveness.
Do I need a large budget to work with Pearl Lemon PPC?
Not necessarily. We work with a range of budgets, from smaller campaigns to large-scale international accounts. What matters most is setting realistic goals and ensuring enough data is collected for effective optimisation. We’ll always recommend a sensible starting point based on your objectives.
Can you manage Performance Max campaigns?
Yes. We manage Performance Max campaigns with clear asset grouping, accurate conversion tracking, and consistent monitoring. Our approach ensures Performance Max works efficiently alongside your other paid search or shopping campaigns.
How often will I receive reports or updates?
You’ll receive regular updates depending on your plan, typically weekly or monthly. Reports include key metrics such as spend, conversions, CPA, ROAS, and next-step recommendations. You’ll also have direct communication with your account manager for any questions or strategy adjustments.
How do we get started with Pearl Lemon PPC?
Getting started is simple. Book a free consultation, and our team will review your current PPC setup or advertising goals. We’ll identify quick wins, discuss strategy options, and outline a clear plan to get your campaigns running efficiently with measurable accountability.
Work with a PPC Agency That Keeps Things Simple and Honest
Practical, Transparent, and Focused on What Delivers Real Results
Whether you’re improving an existing Google Ads account or building a new paid search strategy from the ground up, Pearl Lemon PPC provides structured management built on clarity and measurable performance. Our team ensures every campaign is tracked accurately, reported transparently, and optimised with accountability at every step.
Book a consultation today to review your campaigns and uncover where your advertising budget can perform more effectively.
